Lactel - Greek Yogurt :
Challenge :
Client specially asked for a cool trendy and young rap song to promote their dairy products. And it was a bit hard to make a cool song that is about Dairy products that are known to be a bit boring.
Solution:
Making a tongue twisting song including all the products in a way that made people actually stop and try to listen and repeat the song. Using a famous rapper to sing it as well promoted it even more.
Results:
The song went viral on tiktok and people tried re-creating the song because it was a challenging tongue twisting one. Resulting in our target singing a song about Dairy products.
