Etisalat - Bundle Customization :
Challenge :
Etisalat promoted a very cool services where customers can customize their bundles in anyway possible resulting different options.
How do we tell people ALL THE POSSIBILITIES in one ad?
Solution:
We made a song that is all about options. Based on a famous cultural song for the famous artist “ Abdelbasit Hamouda” Where the lyrics literally said “ This or that or that “
And built on it one jingle that is all about options only using this lyrics and visually portraying all the social media trends to show you all the options possible that you could mix in one bundle of your choice.
Results :
Numbers went crazy and the song was trending on tiktok and instagram.
