Etisalat - Working from home :
Challenge :
The brief challenge was simple. Covid.
The brief was already in the pipeline before covid, and the delivery date was about to come and then covid hit changing everything. Even the brief itself.
The brief was already in the pipeline before covid, and the delivery date was about to come and then covid hit changing everything. Even the brief itself.
The challenge was to deliver on time within the current pandemic situation and yet be relatable.
Solution:
We came up with a creative in an online meeting where we were brainstorming and then the notification sounds and home ambient inspired us to create a song using the sound-design that is inspired from “The work from home theme “
to take it even one step further solving both production problems and credibility concerns, we shoot the actual ad from our celebrity’s home with minimal crew and with minimal budget.
The song was all about the insightful situations that happens to you when you’re working from home and how the bundle makes your life way easier.
Results:
Numbers went crazy for a “ Pre-ramadan “ Ad that it was promoted even in “ ramadan “ season as it exceeded the “ Ramadan “ Ad for Etisalat.
