McDonald’s breakfast:
Challenge:
Breakfast is an important meal to Egyptians, However they know how to handle it well since the beginning of time. Egyptians have their cultural breakfast options that they’re used to everyday.
Even tho Egyptians know McDonald’s very well, they relate it to Burger and nothing else.
no matter how hard you try to promote breakfast it was still a tough fight.
no matter how hard you try to promote breakfast it was still a tough fight.
So How do we make people change their old habits and instead think of McDonald’s for breakfast?
Solution:
We actually embraced the misconception that “ McDonald’s only has burgers” and then proved the opposite in our ads in a funny way.
Results:
People actually got the idea because they related to the insight and McDonald’s breakfast sales went up in no time.
Resulting people thinking of McDonald’s as a very valid option when they think about breakfast.
