Mcdonald’s app:
Challenge:
McDonald’s wanted to promote their app in Egypt, and Egyptians love nothing more than jingles.
However McDonald’s never introduced a jingle to Egyptians before. It was not easy to promote the app in a jingle that is dedicated to ALL EGYPTIANS yet makes it way into becoming viral on social media platforms.
However McDonald’s never introduced a jingle to Egyptians before. It was not easy to promote the app in a jingle that is dedicated to ALL EGYPTIANS yet makes it way into becoming viral on social media platforms.
Solution:
After digesting the brief, and studying trending jingles for the past years. We came out with the successful formula of keeping it simple & stupid.
We’ve created a very simple song that is easy to repeat. Where the chorus consists of only one sentence repeating it self .. Simply : “ Order from the app”
Mixing it with simple insightful and various situations in the verses that people can relate to, Because no matter what you’re going through .. an order from the app will definitely make you feel better.
The choice of celebrities and music producers was not just by chance. To make the formula successful we brought “ trap “ artists who are in the music scene doing magic. And not at all exposed to the Advertising industry. To make the song less commercial and more street style. Causing it to become even more viral.
Results:
The song went viral on tiktok, youtube & instagram. People created their own versions of the song because it was promoted by their favorite music producers and artists. And last but not least the app downloads hit the maximum since it was created !
