Samsung :
Challenge:
The challenge in this brief was it not being a brief, it was actually 3 different briefs in one.
The brief had 3 different products each having its own USPs yet the client wanted to communicate the whole package in one big ad.
The challenge in this brief was it not being a brief, it was actually 3 different briefs in one.
The brief had 3 different products each having its own USPs yet the client wanted to communicate the whole package in one big ad.
To make it even harder. An action celebrity “ Amir Karara” was a must on the table. Making the challenge even harder to make the products the hero of the AD.
Solution:
We created one big storyline, to make fun content. And since our Mega celebrity was not a comedian. We brought famous influencers who’re known for their humorous content to the table to lighten up the ad more and create a fun storyline.
The storyline we came up with was that a bunch of thieves came to steal “ Amir” ’s home and they stopped in amazement when they saw the new Samsung products until they got caught.
Each influencer was trying to steal a product from the 3 products samsung was promoting and that gave us a space to add jokes while talking about the products.
Resulting a fun piece of content that delivers all the USPs for the 3 products without spoon feeding the spectators.
Results:
The ad got millions of view on all platforms and everyone was instantly educated about the new 3 products Samsung was promoting in a fun way.
